CRAIGELLACHIE LAUNCHES WORLD’S MOST UNCOLLECTABLE WHISKY
Hamilton, Bermuda, 26th October 2018 – CRAIGELLACHIE’s latest whisky has waited 51 years to be enjoyed by people all over the world.
But, CRAIGELLACHIE 51 is not bottled in a fancy crystal decanter and it doesn’t have a silly price tag.
This whisky has been resting in oak for 51 years. It doesn’t need to sit on a shelf for another 51 years collecting dust.
Over the next 12 months CRAIGELLACHIE 51, will be made available for whisky lovers at special tastings around the world, in four key markets.
Global Ambassador Georgie Bell comments: “We wanted to do the unthinkable. We wanted to make a typically collectable Scotch more accessible.”
Adding “We want to give as many people as we can, the chance to try this incredible whisky, because how often does a whisky of this age and calibre actually get tasted?”
Malt Master, Stephanie Macleod says of the liquid “51 years encased in oak is an extraordinary length of time. Starting life in 1962 as an aggressive beast, the whisky over five decades has developed a softer side yet still retains the distinct umami, muscular note that CRAIGELLACHIE is known for.”
From November 26th – November 28th, CRAIGELLACHIE will host a tiny pop-up called Bar 51, a bar within a bar. Over three consecutive nights, this mini bar will be located in London’s oldest whisky shop, Milroy’s of Soho. Bar 51 will debut in London before travelling to Australia, South Africa and the U.S throughout the next year.
Reservations for Bar 51 go live at 9am on Monday 29th October, 150 tickets will be given away for free*, chosen at random. For a chance to drink Craigellachie 51 go to www.craigellachie.com/bar51
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